Last Updated: February 22, 2026

1. Introduction

Welcome to Yma O Hyd (referred to as "we", "us", or "our"). We respect your privacy and are committed to protecting your personal data. This privacy policy will inform you how we look after your personal data when you visit our website or use our services.

2. The Data We Collect

We may collect, use, and store different kinds of personal data about you, including:

Identity Data: Name, username, or similar identifier.

Contact Data: Email address, telephone numbers, and billing/delivery address.

Financial Data: Payment card details (processed securely via third-party providers).

Technical Data: IP address, browser type, and location.

3. How We Use Your Data

We will only use your personal data when the law allows us to. Most commonly, we use your data to:

Perform a contract: To deliver products or services you have purchased.

Legitimate Interests: To improve our website and customer experience.

Legal Obligation: To comply with UK tax or statutory regulations.

4. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for. For tax purposes, the law requires us to keep basic information about our customers (including Contact, Identity, and Transaction Data) for six years after they cease being customers.

5. Your Legal Rights

Under the UK GDPR, you have rights in relation to your personal data, including:

Request access to your personal data.

Request correction of inaccurate data.

Request erasure (the "right to be forgotten").

Object to processing of your data for marketing.

6. Contact Details

If you have any questions about this privacy policy or our privacy practices, please contact us:

Full name of legal entity: Yma O Hyd Memorial Jewellery Ltd

Email address: Info@Ymaohyd.co.uk

Postal address: Ammanford, Wales